A modern interface for a web hosting platform — turning a technical, jargon-heavy product into something approachable for non-technical buyers.
Hosting providers tend to bury their plans in technical specs — bandwidth, uptime SLAs, server types — that mean little to the small business owners actually buying them. This design reframes those plans around outcomes the buyer actually cares about.
The interface focuses on a clear plan comparison layout, an uncluttered pricing structure, and visual cues that make the "right" plan obvious without forcing the buyer to become a server expert first.
Plan comparison tables on hosting sites are often dense and intimidating, leading non-technical buyers to either pick the wrong tier or abandon the purchase entirely.
Design a pricing and plan structure that translates technical specs into plain benefits, with a visual hierarchy that guides buyers toward the plan that fits their needs.
The final design makes plan selection feel like a simple decision rather than a technical evaluation — built to convert non-technical buyers with confidence.
This case study covers the highlights — the full gallery on Behance includes the complete screen set and detail breakdowns.