A bold promotional banner built to stop the scroll — designed for a restaurant brand competing for attention in a crowded social feed.
A promotional banner gets judged instantly — there's no time for a viewer to read fine print before deciding whether to keep scrolling. This design leans on bold typography, high-contrast color, and strong food photography to communicate the offer at a glance.
The brief called for something that felt appetizing and energetic without tipping into visual clutter — a balance between brand personality and message clarity.
Restaurant promotions often pack too much information into a single banner — menu items, pricing, branding, and a call to action all competing for the same small space.
Design a single, high-impact visual moment — one clear offer, strong food imagery, and typography bold enough to read instantly, even at a glance while scrolling.
The finished design delivers one offer with full visual confidence — built to be understood before the viewer even consciously reads it.
This case study covers the highlights — the full gallery on Behance includes the complete banner set and detail breakdowns.